Nodwin invests in gaming accessories brand Wings Lifestyle

Nodwin Gaming, a subsidiary of Mumbai-based e-sports company Nazara Technologies has invested an undisclosed amount in gaming accessories brand Wings lifestyle, the company said in a statement. 

Wings Lifestyle designs and deals with affordable gaming gear. Nodwin said that the association will help it to scale up and strengthen its retail presence while helping it with its direct-to-consumer approach to target the gaming community in the country. 

Through the investment, Nodwin plans to roll out a custom series of gaming headphones that are themed around Indian gaming influencers. 

“This investment will hopefully fill in the gap created by the huge demand for customised earbuds and headphones among the gaming and esports community,” said Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming. 

Wings Lifestyle, founded in 2018 by Nishit Sharma focuses on gaming earbuds on the mobile gaming segment. The products are priced in the sub ₹2,000 category and include a range of headphones, keyboards, soundbars, speakers and other gaming-related accessories. 

Wings Lifestyle collaborates with gaming content creators, e-sports athletes and tournament organisers to create their products and sells the same through online platforms such as Myntra, Amazon and Flipkart. 

“We built the company completely bootstrapped for the last three years and have successfully brought it to where it is today. We now feel it is the right time to get external funding and grow Wings to become a global gaming brand,” said Nishit Sharma and Vijay Venkateswaran, Co-founders Wings Lifestyle.