Amagi introduces on-demand video delivery solution for content owners

Amagi has introduced its content management solution for the content owners that enables them to smoothly deliver on-demand video requests on its platform. 

The product — Amagi On-Demand — uses cloud automation to make every stage of the online content lifecycle — ingestion, transcoding, and delivery to multiple platforms including OTT and TV — simple for the user.  

Amagi on-demand is being positioned as a product in the market that offers an ‘ingest-once-for-multiple-deliveries’ option to content owners. Once a content asset is ingested on this product, it can be stored and normalised for any number of deliveries in the future, considerably reducing the time taken to bring video-on-demand (VOD) content assets for viewing, as per the company’s claims. 

“The product’s source conversion feature is a tremendous asset for content owners who wish to take advantage of the opportunities in VOD without having to upgrade their technology”, said KA Srinivasan, Co-founder of Amagi. “Add to that the easy access and real-time alerts to the workflow metrics that empower content owners to run their operations without any glitches. All these while making their content accessible on all the leading streaming platforms!” 

The product also integrates with Amagi Cloudport, the broadcast-grade channel playout platform, and Amagi Thunderstorm, the dynamic server-side ad insertion platform, providing a unified solution to customers. It will be showcasing its products at NABSHOW 2022 in Las Vegas.