Glance's new Android TV feature lets users enjoy live, interactive contents

Glance has rolled out new feature — Glance TV — for its Android TV users that enables them to enjoy live and interactive content on their home screens.

With this launch, the company claims that television viewers will now be able to interact directly in real-time with their stars on their home screens. Glance TV aims to be present on approximately 30% of all smart TVs in India soon, it said in statement.

“Glance has reimagined the lock screen of smartphones into a live screen for personalised, live content. With Glance TV, we want to redefine television experiences just as we did with smartphones. This is TV in a way that has never been seen before and is a true innovation. It extends the live experience that Glance delivers on lock screens to television home screens,” said Piyush Shah, President of Glance.

Also read: Glance to offer NFTs in games on smartphone lockscreens

Glance has announced that Android TV viewers can also attend personalised fitness training sessions, watch interactive cooking shows with celebrity chefs, or watch sports in community watch-alongs. Within shows, users can interact and shape the direction of the content through live comments, reactions, and polls. Using QR codes on live TV, users can buy tickets for movies and events, shop live, and even get their social media posts featured on Glance TV streams, as revealed by the consumer internet firm.

Manish Gupta, Senior Vice President at Glance, said, “With Glance TV, our intention is to remove the age-old connotation of TV being an idle way to pass time and change the perception of TV as the ‘idiot box’. Glance TV gives users the experience where they can be active while watching TV and can express themselves directly on the big screen, within virtual communities of fellow users.”