Samsung announces new Galaxy A series roll out on March 17

More than a month after unveiling its Galaxy S22 series of smartphones, Samsung has now announced to virtually launch its new Galaxy A-series on Thursday.

Although the South Korean company had not disclosed the product details, speculation is rife that the new series will comprise A73 and A53 upper midrange 5G phones, which is expected to be rolled in India soon.

Samsung claimed that the Galaxy A series is the company’s most popular smartphone category, leading a change to Galaxy innovations that offer people the power to create, connect and thrive.

“The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone,” it said.

Market research firm Counterpoint claims that the mid-end A-Series has been the main workhorse across Samsung’s smartphone portfolio for the past few years.

It also averred that last year, A-Series devices accounted for nearly two-thirds of all Samsung smartphones sold.

“The devices have enjoyed broad appeal globally, doing well in diverse markets like North America, Western and Eastern Europe through to LATAM and MEA.  We are expecting to see announcements around the A53 5G and the A73 5G.

Beyond the numbers, the expected new devices – in particular the A73 5G – are important because they will compete directly with most affordable flagships from Chinese brands,” maintains Liz Lee, Senior Analyst at Counterpoint. 

Last year, the South Koream firm unveiled its Galaxy A72 and Galaxy A52.