Flipkart partners with Google to augment its cloud infrastructure

Google Cloud and Flipkart have partnered to assist the e-commerce major in augmenting its cloud infrastructure. The cloud computing platform of Google has claimed that the partnership will also enable Flipkart to onboard India’s next 200 million shoppers and lakhs of sellers. 

Bikram Singh Bedi, Managing Director, Google Cloud, said, “Flipkart’s growth in India has been powered by its digital-first strategy and forward-thinking approach to cloud technology. As the company continues to scale and grow its e-commerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future.” 

Flipkart believes that by leveraging on Google Cloud’s global infrastructure and networking technologies, it will be able to deliver ‘robust app access’ and performance even during peak purchase seasons’ with heightened traffic. The homegrown e-commerce player has also claimed that it will continue to advance the pace of new product development by building on Google Cloud, thus furthering its expansion into Tier 2 and Tier 3 markets in India. 

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, said, “Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.” 

Google has also claimed that Flipkart will be able to make its data platform more efficient by leveraging on Google Cloud’s data analytics and machine learning technologies. This will enable the Bangalore-based online commerce major to analyse traffic and transactional data, unlock rich real-time insights into customer purchasing and shopping behaviour, identify trends and patterns with increased demand and create more personalised recommendations to enrich customer experience.