Warner Music Group partners with Splinterlands for blockchain games

Warner Music Group (WMG) has teamed up with Splinterlands, a trading card game built using blockchain technology. The partnership will now enable select WMG artists to create and develop unique, play-to-earn (P2E), arcade-style blockchain games. At present, Splinterlands currently operates the blockchain game dapp (decentralised app) called Splinterlands.  

The blockchain gaming allows gamers to be rewarded with cryptocurrencies for playing a game, while NFTs are used to purchase digital items, real-estate, etc. A prominent example of a successful blockchain game is Axie Infinity, which has millions of players worldwide.  

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG, said “Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenised games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”  

“By leaning into arcade-style gaming, Splinterlands and WMG will produce mobile-friendly, accessible games that can facilitate wider adoption and foster community building more easily than traditional play-to-earn games,” WMG said in a release.  

Jesse Reich, Splinterlands Co-Founder and CEO said: “Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members. We're thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain.”