Dailyhunt, RedFM to churn out short video news, to generate content for specially-abled people

Dailyhunt and RedFM have collaborated to offer short video news delivery programme titled ‘Vibe Check’. The radio jockeys will be leveraging on the content generated by Dailyhunt to present news in a short video format. These apart, the partners will also generate content for the people with speech and hearing disabilities along with Divyangjan Entrepreneur Association (IDEA). 

“We’ve witnessed the power of short-video in its ability to effectively communicate with users within a short span of time. Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content,” said Ravanan N, Executive Director, Eterno Infotech that owns Dailyhunt.  

Dailyhunt, which offers content in 15 Indian languages, claimed that it is the first Indian digital platform to have conceptualised delivering news in bite-sized video formats. It is effectively creating and communicating newsworthy content to Indian users.  

Packaging news in this short-video format, Vibe Check aims at clearing the clutter sthat exists in the space of news content, Dailyhunt said in a statement.   

Furthermore, Inclusive IDEA — an association that works on livelihood opportunities for differently-abled individuals, has also joined this initiative as an inclusion partner to enable the delivery of content to those with speech and hearing disabilities.  

Nisha Narayanan, Director, RED FM, said, “One of the flagship initiatives of this collaboration with Dailyhunt is ‘Vibe Check’, a short format news bulletin for the speech & hearing impaired. We believe in working in an inclusive way and this is a great start to create content for specially-abled people.”