TCS ranked second most valuable IT brand globally: Brand Finance

Tata Consultancy Services (TCS) has been ranked as the second most valuable brand in the IT services sector globally by Brand Finance, a brand valuation firm, said in a press statement.

Accenture tops the Brand Finance 2022 Global 500 IT Services rankings. Two Indian companies have been included in the top five, while TCS is at number two, Infosys is at number three. 

According to Brand Finance, TCS grew its brand value by $1.844 billion (12.5%) to $16.786 billion over the last 12 months. This growth is attributed to the company’s investments in its brand and its employees, customer equity and strong financial performance. 

TCS has made consistent, long-term efforts over the past decade to increase its brand value, including investing in major brand sponsorships. In 2021 alone it added the TCS London Marathon and the TCS Toronto Waterfront Marathon to its roster of 11 running sponsorships, announced its partnership for the Jaguar TCS racing team in Formula-E motorsports and forayed into golf by partnering with the Dutch Open, the firm mentioned in its report. 

The company has also made significant investments in its brand by developing its Building on Belief brand positioning to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth. Its employer brand and reputation for employee care also contributed to its enhanced ranking. 

“2021 was a historic year for Brand TCS as we launched our new brand positioning — Building on a belief which captures our aspirations and convictions,” said Rajashree R, CMO, TCS.