Microsoft, FedEx to offer enhanced shipping solutions, drive e-comm growth

FedEx and Microsoft have deepened their engagement to launch a cross-platform logistics solution for e-commerce.

As a part of this pact, FedEx network intelligence will be integrated with Microsoft Dynamics 365 by the second half of 2022.

The partners have claimed that the new offering is aimed at increasing merchant competitiveness in the e-commerce space by improving customer engagement and providing enhanced shipping options.

Microsoft said that this ‘cross-platform’ will help brands deliver modern, high-value experiences directly to their customers. Also, the service will be faster, more cost-effective and more convenient. This facility will be initially available in the US only.

“More than ever, it’s clear just how critical having a resilient supply chain is for every organisation’s success in the modern economy,” said Satya Nadella, CEO, Microsoft. “We’re bringing data and insights from the FedEx network together with the Microsoft Cloud, starting with Dynamics 365, to help organisations accelerate their digital transformation across their business operations.”

Both the companies are using tools like artificial intelligence and machine learning to extrapolate new insights from the 17 million packages that pass through the FedEx network each day to help brands deliver improved customer experiences.

Raj Subramaniam, President of FedEx, said, “This next phase of our collaboration will continue to connect the unmatched supply chain insights from the FedEx network with the Microsoft Cloud to improve e-commerce experiences for brands, merchants and consumers.”