Amazon, NIF Incubation Council partner to drive digital growth

Amazon has joined hands with NIF Incubation and Entrepreneurship Council to boost India's grassroot level innovation, local economy and livelihoods in rural pockets. 

The NIFientreC is a Technology Business Incubator hosted by the National Innovation Foundation (NIF) which is an autonomous body of the Department of Science and Technology. 

Henceforth, NIFientreC will bring together experts from various fields, particularly from the Direct-To-Customer (D2C) industry to hold masterclasses, workshops, and other interactive training programmes on all aspects of product distribution and its availability for the end-users, the council said in a statement.  

Digitisation can help create sustainable livelihoods in rural India by expanding the reach of micro-entrepreneurs and thereby, unlock their full potential, said Manish Tiwary of Amazon.  

He further said that through the capacity-building sessions and digitisation drives the company hopes to make selling on Amazon easier for innovators from rural areas and help boost the local economy.  

Amazon also asserted that this partnership will help promote the creativity and innovation of students and budding entrepreneurs specialising in consumer-based technology innovation at a grassroots level and accelerate the growth of a digital India.