DailyHunt adds Assamese, expands to 15 Indian languages on app

Indian content discovery platform DailyHunt has announced the introduction of Assamese, a new language on its app. Through this, DailyHunt said that it now supports 15 languages through its app, which includes English, Nepali and 13 Indian languages. 

The DailyHunt website shows that the service can be availed in Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi, Bangla, Gujarati, Punjabi, Oriya, Urdu, Bhojpuri and finally, Assamese. The latter was under trial for a while, and has now been released for all on the DailyHunt app and website. 

In a statement, DailyHunt said that Assamese saw 73% growth in daily active users for the language through its trial phase. Page views in articles published in Assamese also grew by 130% during this period. 

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DailyHunt is a vernacular language-centric content discovery and distribution platform. The company stated that it presently has 80 million daily active users and over 350 million monthly active users on its platform. Alongside news in the written format across its 15 languages, DailyHunt also offers short videos, live TV and graphics-based content cards through its app. 

VerSe Innovations, the platform’s parent company, had announced in August 2021 that it had raised $450 million in funding in a fresh, Series I round -- to arrive at a valuation of $3 billion. Since December 2020, the company has raised $650 million in funding. 

DailyHunt is not the only platform to expand its support for content in vernacular languages -- which is in clear demand across services. In November 2021, Google announced the addition of Bangla and Malayalam to its News Showcase platform. Since introduction, the service has expanded to support a total of seven Indian languages including Hindi, Kannada, Marathi, Tamil and Telugu. 

Linkedin, a social media platform that is centred around job hunting and professionals, also recently announced the addition of Hindi as an officially supported language.