Adda52 taps Snowflake’s data cloud for business growth

Gaming firm Adda52 has announced partnership with Snowflake where it will be leveraging the latter’s data cloud for data sharing and storage to boost business.  

Gaming space has recently witnessed a significant boom. A report by Boston Consulting Group (BCG) and Sequoia, published  on November 26, 2021, said that gaming generated $1.8 billion in 2020 at a compound annual growth rate (CAGR) of 38% making India a faster-growing economy than the US and China in the gaming space.  

Also read: Gaming boom puts gamers, firms in crosshairs of cybercriminals

The alliance, Adda52 said, will streamline its operations by improving focus on delivery, fostering implementation and reducing the bottlenecks, while designing for new ideas.   

"With Snowflake's data cloud, we are inherently able to convert raw data to structured data, ensure more flexibility, and see consistent outcomes with existing skill sets and data resources in our team, without rushing to fill skill gaps, " said Darshan Shashidhara, Head, Data Science and Analytics at Adda52. 

Adda52 further said with this partnership it will explore and evaluate new campaigns simultaneously to engage more customers and expand faster.  

RedSeer, in its report, published on November 29, 2021, claims that India’s gaming sector is expected to grow three times to reach $7 billion by 2026 with increased spending on in-app purchases. 

The same report claimed that the country’s gaming market was sized $2.2 billion in 2020 and has emerged to be one of the fastest-growing space.