Paytm ties up with AWS to offer startup toolkit for entrepreneurs

Paytm has partnered with Amazon Web Services (AWS) to offer its startup toolkit to startups onboarded on AWS Activate, a programme that provides free tools, resources, and other solutions for emerging companies.  

Paytm’s offering of the startup toolkit to AWS Activate members will help the early-stage startups leverage the Paytm products to grow their business.  

‘To help startups enhance brand visibility and grow their customer base, the Paytm startup toolkit also provides access to Paytm Mini Apps, which enables developers to set up low-cost, quick-to-build mini-apps which can be built using Open Source technologies like HTML and JavaScript.  

The Mini app store allows developers to integrate seamlessly with Paytm identity and payment services, and Paytm Ads, which offers flexible & cost-effective advertising solutions for brands where they can hand-pick their target audience and also find look-alike segments best suited for their campaigns," Paytm said in a statement. 

Praveen Sharma, MD and CEO, Paytm Payments Services Ltd. said, “The Paytm startup toolkit will simplify and accelerate the growth journey for early-stage startups provide access to Paytm’s services. Our partnership will go a long way in fulfilling our mission of benefiting the growing tech startup space in India.”  

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