TCS expands digital alliance with Adobe

Tata Consultancy Services (TCS) and Adobe are expanding their strategic partnership to deliver turnkey digital customer experiences that will be powered by Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud.  

To capitalise on the customer experience (CX) transformation opportunity, TCS has launched an Adobe-focused business unit, elevating the brand TCS Interactive.  

Both the companies are collaborating to digitally transform document-driven processes for departments enterprise-wide, yielding a step-change improvement in employee experience and business agility across finance, procurement, legal, IT, HR, and sales  

“Our newly launched business unit is reimagining customer experiences using a comprehensive stack of Adobe cloud solutions,” says Natarajan Baskaran, head of TCS interactive — Adobe-focused business unit, adding, “Documents are becoming essential ingredients to customer-centric processes in the CX ecosystem. Our strong partnership and co-innovation will accelerate growth and help deliver on our brand promise of ‘Building on Belief’ to impart unique, unparalleled experiences in the end-to-end customer journey.”  

Adobe is of the firm view that document-driven processes requiring secure and compliant e-signatures and approvals are increasingly a part of business-critical transactions, so organizations need to make document automation a core competency.  

“The TCS and Adobe relationship is a close, long-term partnership that has been successful for more than ten years,” said Simon Williams, vice president of strategic development for Adobe Document Cloud. “We’ve already gone to market with extensive solutions leveraging Adobe Creative Cloud and Adobe Experience Cloud. 

The integration of Adobe Document Cloud capabilities and the creation of a dedicated Adobe-focused business unit is a natural next step for this strategic partnership and for our customers.”