Mahindra Rural Housing Finance to deploy Vymo's lead management system to boost sales, distribution

Bengaluru-based sales acceleration solutions provider Vymo will deploy a cloud-based sales and distribution management platform for Mahindra Rural Housing Finance.

The new platform, called the Vymo LeadEx, is expected to be used by over 10,000 frontline agents, managers to better customer onboarding efficiencies.

Vymo will help the most in eliminating the need for users to update sales and engagement activities on a daily basis on their legacy systems.  

“Mahindra Rural Housing Finance provides home loans to customers in smaller (category three and four) towns and rural India. Vymo will help our team of 10,000 people provide even better and faster service to our customers,” Anuj Mehra, managing director - Mahindra Rural Housing Finance, said.

Features of the platform include automatically assigning prospective customers with branch managers, along with providing managers and sales leaders with a 360 degree view of their teams’ activities, allowing for creation of custom training programmes.  

Additionally, customer onboarding and verification has been digitised, which Vymo said will lead to reduced turnaround times.  

"We have partnered with Mahindra Rural Housing Finance to not only continue engaging with customer and prospects, but also make credit access more affordable and convenient in rural India," Rajesh Sabhlok, managing director at APAC for Vymo, said.  

Citing a case study, Vymo claimed that it was able to reduce the time taken to disburse loans by FE Credit, a Vietnamese lending provider by 64% within a year of deployment of its lending & collections suite.  

Mahindra Home Finance has a reach across 80,000 villages in India, and claims to have served over 9,50,000 customers in the country.   

Vymo was co-founded in 2013 by Yamini Bhatt and Venkat Malladi. The company serves enterprises such as AXA, Allianz, HDFC Bank, SBI Life and Apollo Munich.