Over 600 challenger brands record 1.5-times growth on Flipkart Wholesale

Walmart backed e-commerce major Flipkart’s business-to-business (B2B) offering, Flipkart Wholesale, has announced that challenger brands on its platform saw 1.5 times growth for the year 2021.

In a statement issued by the company, it claimed that being a part of Flipkart Wholesale helped over 600 brands sell in new geographies and aided in the discovery of these brands.

The statement said that these brands include the likes of Sofina Ventures and Sequoia Capital-backed personal care brand Mamaearth, Hell Energy Drinks, tea brand Wagh Bakri and snacks makers Kanha Namkeen and Bikano.

Flipkart Wholesale caters to kirana stores and retailers across 15 states and union territories.

“Our platform has in a short span of time played catalyst for several brands, helping them transcend regional boundaries and scale new heights of success,” Adarsh Menon, senior vice president and head at Flipkart Wholesale, said in the statement.

He further added, “These brands which operate in varied categories such as fashion, personal care products, energy drinks, hot beverage and packaged Indian food are situated across length and breadth of the nation with several of them based in smaller cities. 

As we continue to expand and enhance our value proposition, kiranas and small businesses continue to leverage our platform to amplify their business and succeed.”

In August, Flipkart Wholesale launched working capital loans for kirana stores in its network under the Easy Credit brand.

The company had claimed it will be growing its network of stores by 33% between July to December 2021.

Flipkart launched Flipkart Wholesale in 2020 after it acquired Walmart’s India cash and carry business.