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India in the middle of a perfect digitization storm: Puneet Chandok, AWS
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In 2016, when AWS launched its first India cloud region in Mumbai to expand its offerings in the country, few could have imagined the scale of Covid-19 induced digital acceleration across companies.
Puneet Chandok, President of AWS India, believes India is now in the middle of a perfect storm of digitization due to the number of businesses—of all sizes – moving workloads to the cloud. Chandok was speaking at the virtual Amazon Summit India. The two-day event kicked off on Tuesday.
The presence of businesses transitioning to cloud, software as a service (SaaS) startups moving to fill the demand for digital services and ambitious projects such as India stack have created an ecosystem conducive to cloud growth.
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The India Stack is a set of application programming interfaces (APIs) which allow different participants such as the government, businesses, startups and developers to work together on a single digital infrastructure. The Stack is seen as a move towards presence-less, paperless and cashless services.
“You can now literally build a business from anywhere – ideate, hire, train, collaborate, sell, deliver and support virtually,” Chandok said.
According to Chandok, there is a clear sense of urgency in digital roadmaps as projects that used to be implemented over several quarters or even years are now being deployed in weeks.
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For AWS, it is the smaller businesses that are opening new channels of growth. “Small to Medium Business (SMBs) are core to our mission in India. We are now seeing a generation of digital SMBs that are building on AWS,” he said.
Read: AWS launches Amazon Digital Suite to digitise SMBs
In July 2020, India’s SaaS revenue had hit $3.5 billon, growing at 30% annually, according to the National Association of Software and Services Companies (NASSCOM).
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In April this year, NASSCOM also estimated that the Indian technology services industry could touch $300-$350 billion in annual revenues by 2025.
In his keynote address, the AWS president also spoke about successful case studies in India. For Ashok Leyland, AWS built a platform that helped the heavy vehicles manufacturer to improve data processing by 300%, with 40% reduction in costs.
Other examples include helping agritech startup CropIn increase surveillance for 6.1 million acres of land, and aiding fantasy sports platform Dream 11 scale up from 2 million users in 2016 to 100 million users currently.
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The AWS Summit India is part of Amazon’s global Summit Program targeted at the cloud computing community.