D2C brand BlissClub, No-code platform Keito Tech raise capital

Women’s activewear direct-to-consumer brand BlissClub Fitness said it has raised $2.25 million (Rs 16.5 crore) in a seed funding round led by Elevation Capital.   

The round also saw participation from angel investors such as Neeraj Arora (ex-business chief of WhatsApp), Kunal Shah (CRED founder), Rahul Mehta (managing partner at DST) and Pam Lee (former Lululemon executive), BlissClub said in a statement.  

Ashish Goel (Urban Ladder founder), Chakradhar Gade (Country Delight founder), and early-stage venture capital firm Good Capital also pooled in capital, it added.  

Proceeds from the round will be utilised towards strengthening and growing the team, product development and marketing, BlissClub said.  

The startup was founded last year by Minu Margeret, who has worked on building brands for PhonePe and Ab InBev.   

No-code platform Keito raises seed capital 

Keito Tech Pvt Ltd, a no-code intelligent information management platform for enterprises, has raised an undisclosed amount in a seed round of funding.  

The capital was raised from LetsVenture, SumaSoft Pvt Ltd, Rajesh Agarwal (chief executive of SP Investments), and Jaideep Sippy (lifestyle investor and former Gucci and Louis Vuitton executive), said Keito in a statement.  Other participants also contributed to the round, it added. 

The startup will use the funds to build new products, sales processes for US expansion and supply fulfilment.  

Keito is also in talks to raise a larger seed round to invest more in sales, customer success, and creating market awareness about the need for an information platform for true automation, across mid-size enterprises, it said.  

The company had previously raised funding in January 2020 from SumaSoft and existing individual investors like Amit Manocha (MD of Everstone Capital) and Vishnu Bhat (director Blueneem.  

Keito has raised a total of $360,000 across its seed rounds till date.  It was founded by serial entrepreneur Amal PS who formerly worked with Infosys, Edgeverve and Vaidya Subramanian who was the former Head of Products Grey Orange Robotics, Intel, IBM-Rationale. 

Keito Works is providing a SaaS model that is built on top of the business data exchange and transaction volume across their accounts payable and receivable automation for its customers.