Watch: HDFC Securities’ first CDO lays out the digitisation roadmap for the brokerage firm

On April 1, online brokerage HDFC Securities appointed Gagan Singla as its first chief digital officer. 

Previously associated with IIFL as chief strategy officer, Singla has also served as a board member and director at Angel Broking, where he headed the transformation of the company from a traditional securities organisation to a digital broking house. 

With over 18 years of experience working across 11 countries in organisations such as Deloitte, PricewaterhouseCoopers, Quikr, and SimpliLearn, Singla handles the mandates for digital transformation, marketing, corporate communications, online business, and customer service, at HDFC Securities. 

In an interview with TechCircle, Singla, who has been in the new role for over one month, detailed his priorities in areas of data analytics, customer acquisitions, upgradation of existing platforms, synergies with HDFC Bank as well as future outlook.  

Read: HDFC Securities' NK Purohit on using tech to make buying stocks as simple as shopping online 

Singla also spoke about competitive landscape in the space of online brokerage, with cross-references to the likes of Zerodha and Upstox in the startup space of the industry. 

Founded in 2000, as a subsidiary of India’s largest private sector lender HDFC Bank, HDFC Securities offers its stock brokerage services to retail and institutional investors.