Hyperlocal delivery service Flipkart Quick now operational in seven cities

Walmart-backed homegrown ecommerce company Flipkart has expanded its hyperlocal delivery service, dubbed Flipkart Quick, to Delhi, Gurugram, Ghaziabad, Noida, Hyderabad and Pune. 

Flipkart Quick allows consumers to order daily use products online and have them delivered within 90 minutes. The platform offers more than 3,000 products in categories such as fresh fruits and vegetables, dairy, meat, grocery, mobiles, electronics and baby care. 

The service was launched in July 2020 in just one city -- Bengaluru. The latest addition takes the total number of operational cities to seven, a spokesperson told TechCircle.  

Flipkart plans to introduce the hyperlocal delivery service to other metros and cities in a phased manner this year, as per a statement.  

The service leverages Flipkart’s investment in Ninjacart and strategic partnerships with other local vendors to build an end-to-end ecosystem. Shadowfax, Flipkart’s strategic logistics partner, will play an important role in enabling last-mile deliveries for Flipkart Quick, the statement said.  

“Hyperlocal capabilities are invaluable in enhancing the online shopping experience for consumers and boosting supply chain operations for e-commerce companies. It is important to explore ecosystem partnerships to strengthen such capabilities and accelerate faster, reliable deliveries to customers,” Sandeep Karwa, vice president, Flipkart said. 

Before Quick, Bengaluru headquartered Flipkart had launched grocery delivery app Nearby in February 2016. However, its operations had to be shuttered just five months later, due to lack of demand and wafer-thin margins. The platform was meant to connect users with hyperlocal grocery outlets for delivery of daily use products such as groceries and staples, household supplies and personal care products. 

Flipkart Quick competes with Reliance Jio’s ecommerce unit JioMart, BigBasket, Amazon Pantry and Grofers besides Google-backed Dunzo.