IPO-bound Truecaller rolls out solution for enterprises

Caller identification (ID) data service provider Truecaller on Thursday said it has launched a brand identity solution for enterprises. 

Dubbed Truecaller Enterprise, the solution is expected to help businesses verify their identities in order to increase consumer safety by preventing fraud and scam calls. 

Over 150 businesses signed up for the programme during the early access phase, as per a statement, in order to improve their call pickup rates. 

A verified business on Truecaller will get a green caller ID, a green verified business badge, and a verified tick mark icon. They can also lock brand names and profile photo on the service. 

The features would help customers recognise genuine businesses, the statement said. 

Consumers will continue to see the number of spam markings, and also retain the right to mark verified numbers as spam or block them completely using Truecaller, a platform that hosts over 270 million active users. 

“Truecaller Enterprise has been set up with the strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers in their day-to-day lives,” Sony Joy, vice president and head of Truecaller Enterprise, said. 

Bengaluru-based hyperlocal delivery startup Dunzo, one of Truecaller Enterprise’s early access partners, said its delivery partners have seen a 11% improvement in phone calls getting picked up by customers during order fulfilment. 

Its key market India accounts for over 74% of Truecaller’s active user base. 

The Swedish company reportedly plans to go public at the end of 2021.  

Founded in 2009 by Alan Mamedi and Nami Zarringhalam, Truecaller is backed by venture capital firms Sequoia Capital, Kleiner Perkins Caufield & Buyers, Atomico, former Vodafone global CEO Arun Sarin and Arvind Rajnish Vohra, former CEO of Gionee India.