Netcore, Blueshift partner to offer customer engagement solutions

Mumbai based marketing technology solutions provider Netcore Cloud has partnered with San Francisco, California based customer data platform (CDP) provider Blueshift to offer customer engagement solutions.  

The partnership, as per a statement, will offer enterprises solutions that combine Blueshift’s customer data unification solution SmartHub CDP and Netcore’s multi-channel delivery solutions and marketing services.  

“This partnership will help convert real-time decisions into action. Imagine a platform 'out-of-lab' that brings intelligence not only at the point of unification, but also at the point of engagement,” Amit Ahuja, senior vice president, Netcore, said. 

Founded in 1997 by Rajesh Jain, Netcore bundles multi-channel delivery across email, SMS and mobile push notifications, which are backed by artificial intelligence (AI) to help brands with customer retention.  

"With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify silo-ed data, but also unify silo-ed experiences,”  Josh Francia, chief growth officer of Blueshift, said. 

The company currently serves financial institutions in India, Asia and the Middle East and North Africa (MENA) region. Netcore claims to serve 70% of business-to-consumer (B2C) unicorns in India and southeast Asia, including Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy and Ola. 

Separately, Blueshift’s SmartHub CDP helps marketers make AI powered decisions from large volumes of data and distribute the decisions to touchpoints of the customer journey. Some of Blueshift’s customers include Discovery, Udacity and BBC.  

In February 2021, the firm raised $30 million in a Series C round, led by Fort Ross Ventures and Avatar Growth Capital. Returning investors in the round included Nexus Venture Partners, Conductive Ventures, Storm Ventures and SoftBank Ventures Asia. It has raised a total of $65 million across multiple rounds so far.