Watch: HERE’s Abhijit Sengupta on the potential for location-based services in India

Amid a rise in demand for real-time mapping of data and emergence of cloud technology and Big Data in digital mapping technologies, B2B location and mapping service providers such as HERE Technologies have seen increased adoption.  

The Netherlands based location services company has a significant presence in India, with 4,000 of its total 9,000 employees based out of the country. HERE’s offices are in Delhi, Mumbai and Bengaluru.  

 India is also the company’s biggest operational and developmental hub.   

In late 2019, Here also onboarded telecom giant NTT and automotive manufacturer Mitsubishi as new investors. The two companies now have a 30% in Here, which is expected to give all the participants access to better solutions in the fields of transportation and logistics, media and telecom. 

In India, some of its customers include government, e-commerce and automotive based organisations.  

 In an interview with TechCircle, the company’s director and head of business, India, SAARC region and Southeast Asia Abhijit Sengupta talks about the potential of location services in India and the strategy for HERE’s growth APAC region.  

The global digital map market is expected to grow from $13.9 billion in 2019 to $29.4 billion by 2024 at a compound annual growth rate of 16.2%, according to report by market research firm MarketsandMarkets.