E-tailer Zalora signs on Algonomy to drive personalised digital interactions

Singapore headquartered Zalora, an online fashion and lifestyle store, is leveraging solutions offered by artificial intelligence (AI) and cloud analytics company Algonomy to drive personalised shopping, a statement said on Tuesday. 

Under the engagement, Bengaluru based Algonomy (formerly Manthan Software) is deploying its hyper-personalization suite to enable 1:1 personalized interaction at Zalora, based on customers’ real-time behaviour. 

The suite will leverage Algonomy's real-time customer data platform to unify all customer interactions and deliver consistent personalised interaction experiences across all digital touchpoints -- search, content, browsing and product recommendations - for 6 countries, on web as well as mobile and email, the statement added. 

It will use the company’s pre-built personalisation algorithms, including Deep Recs, to ensure shoppers are engaged with the right set of product recommendations, optimised for their individual preferences and stage in the buying journey. 

“Zalora is a customer-centric company and we're delighted to partner with them as they look to solidify their position as the market leader,” Ravi Shankar, SVP Customer Success at Algonomy, said in the statement.  

In addition to driving personalised interactions, Algonomy is also deploying its Xen AI, a patented composite decisioning engine, to help Zalora pick the right strategy for every interaction, in line with their engagement, conversion or revenue goals.  

Along with Singapore, Zalora has presence in Indonesia, Malaysia and Brunei, Philippines, Hong Kong, and Taiwan. The company sells products from over 3,000 brands across a variety of categories, starting from apparel, shoes, and accessories to beauty and lifestyle products. 

Earlier this month, the AI company had announced a partnership with Spanish retailer Consum to drive real-time customer engagement and omnichannel personalisation.  

Overall, it claims to work with more than 400 brands, including Walmart, Comcast, Flipkart, Pizza Hut, Carrefour, Aldi, Burberry, Swarovski and McDonald’s.