Amplify.ai to help Lifestyle automate social media comment moderation

Palo Alto, California headquartered conversational artificial intelligence (AI)-based company Amplify.ai has deployed its comment moderation solution at Indian retail fashion brand Lifestyle.  

The retail chain, owned by Dubai-based conglomerate The Landmark Group, will use the software-as-a-service (SaaS) solution to automate comment moderation on its Facebook and Instagram pages. 

Lifestyle’s comment moderation on Facebook is currently 90% automated, while the numbers for Instagram is 50-70%. 

The comment moderation solution by Amplify.ai provides real-time comment analysis and prioritises recommended actions for team members. These include liking positive comments, hiding problematic comments such as hate speech, posting public responses to FAQs, and tagging posts for customer support.  

“Consumer brands are dealing with a pandemic-driven surge in digital engagement, especially in the form of comments on Facebook and Instagram, overwhelming the social teams that must moderate those comments. Our AI-driven solution uniquely enables comment moderation at a superhuman scale, delivering the most efficient and the most capital-efficient path to getting the brand's social media inbox to zero,” Mahi de Silva, CEO of Amplify.ai, said.  

Founded by de Silva and Manoj Malhotra in 2016, Amplify.ai provides brands, political parties, and organisations such as non-profits technology solutions to manage their digital interactions. 

The solution deployed for Lifestyle, which uses a Natural Language Processing (NLP) engine, helps consumer brands react to customer inputs, target and re-engage with customers and manage their online reputation. 

“The integration has allowed us to build a stronger community on social media with increased positivity across platforms. This next-gen AI tool is surely the future of digital automation and will escalate productivity across verticals,” Srinivas Rao, senior vice president of marketing at Lifestyle, said in the statement.  

Lifestyle has a network of over 80 stores across 44 cities in India. 

Retail stores and brands have been looking closely at online engagement and personalisation with the pandemic impacting footfalls.  

Earlier this month, Spanish supermarket chain Consum Cooperativa Valenciana partnered with AI and cloud analytics company Algonomy to drive real-time customer engagement.