Spanish retailer Consum signs up Algonomy to drive omnichannel customer engagement

Spain’s leading supermarket retail chain Consum Cooperativa Valenciana has collaborated with Bengaluru-based artificial intelligence and cloud analytics company Algonomy.  

Algonomy (formerly Manthan Software) will drive real-time customer engagement and omnichannel personalisation for the retail giant, which is the largest cooperative of the Spanish Mediterranean area, with over 790 stores and 3.5 million customers, a statement said. 

Cosum has deployed two of Algonomy’s key products, customer data platform (CDP) and omnichannel journey orchestration.  

The CDP technology uses out-of-the-box (OOTB) algorithms and analytics to develop an insightful customer snapshot for personalised real-time engagement across online and offline channels.  

The omnichannel journey orchestration product automatically orchestrates, tests, and optimises personalised campaigns across the entire customer journey. 

“Algonomy product suite is well integrated into Consum application landscape and various third-party applications to provide seamless single omnichannel campaign orchestration platform which helps us drive comprehensive campaigns and offers at household level,” Mayte Gomez, head of loyalty CRM at Consum, said.  

Madrid headquartered machine learning and marketing automation consulting company Cognodata will be the implementation partner for the project, the statement said. 

Commenting on the partnership and the demand for their solutions, Madhu Rao Attada, vice president – customer success at Algonomy, said, “As the digital adoption and consumer purchasing behavior continue to evolve, algorithmic customer engagement will become the cornerstone for grocers.” 

The company claims to work with more than 400 brands, including Walmart, Comcast, Flipkart, Carrefour, Aldi, Burberry, Swarovski and McDonald’s. In February 2020, it deployed its analytics solution with 400 outlets of Pizza Hut in the UK.