LeadSquared extends partnership with Vedantu for student learning experience

Just a week after customer relationship platform LeadSquared partnered with edtech major Byju’s, it has extended its partnership with edtech firm Vedantu.

Through this strategic partnership, LeadSquared will help Vedantu provide better learning experiences to students, even before they enrol, it said in a statement.

From identifying and engaging the interested students with relevant and contextual information to building optimised sales and onboarding processes, LeadSquared will provide an end-to-end solution for the student journey, it added. 

Apart from Byju’s and Vedantu, LeadSquared has several other edtech clients including Unacademy, Cuemath, Career Launcher, CrackVerbal, GradeUp and CampK12 among others. 

Bengaluru-based Vedantu offers courses from grades six to 12 and in recent months has expanded its catalogue to serve students from grade one to five as well. 

“Helping our clients create a difference in the education industry is our core focus, and we’ll continue to build our suite of products and partnerships to support that mission,” Nilesh Patel, co-founder and CEO of LeadSquared said.

“Partnering with LeadSquared has allowed us to automate our sales processes, right from enquiry to student acquisition. We can manage all our student data centrally and track their every move on a real-time basis. LeadSquared provides superior, timely and cost-effective support and consultation for the ever-changing needs and requests of growing edtech space. Their implementation expertise for learning businesses makes our partnership a clear win-win,” Vamsi Krishna, CEO and co-founder of Vedantu, said.

Founded by Nilesh Patel, Prashant Singh and Sudhakar Gorti in 2011, LeadSquared raised $32 million in a Series B round led by Gaja Capital in December 2020.