In Brief: Unicas partners with Bitbns; Flipkart bolsters vernacular language offering

Unicas,  a crypto financial institution by a London-based online cryptocurrency platform Cashaa, has partnered with Bitbns cryptocurrency exchange to provide  advanced banking services to Indian crypto traders. The new partnership will enable Indian Bitbns users to become Unicas members and access their state-of-the-art banking services, a company statement said. Unicas banking services include high interest savings accounts, crypto backed loans and debit cards that enable deposit and withdrawal in both crypto and fiat. Currently, Bitbns has over 1 million users trading on its platform.

Flipkart bolsters vernacular language offerings 

Homegrown ecommerce major Flipkart has further strengthened its vernacular language offerings. According to a statement, it has added Marathi apart from English, Hindi, Tamil, Telugu and Kannada to help users access its services. Flipkart said it is focussing on video, voice and vernacular to add more customers to its platform. 

Vedantu strengthens top team 

 Vedantu Innovations, which operates Bengaluru based online tutoring provider, on Thursday announced two senior appointments in its marketing team with Kunal Dubey as head of marketing and Lucky Saini as head of brand. Dubey and Saini will report to the company’s COO, Arvind Singhal. Dubey has a total of 15 years of experience, out of which 9 years in the startup ecosystem including at eBay India, Flipkart, and PhonePe. Saini has over a decade of experience in marketing and advertising at Ogilvy and Autumn Grey, along with marketing stints at Flipkart, Dentsu Slingshots, Manipal Education, and Manipal Group. He has led multiple functions while at Flipkart, from category marketing and customer acquisition to brand building initiatives, in his previous roles, according to a statement.