Roposo claims over 100 mn downloads on Google Play Store

Glance Digital Experience-owned short video platform Roposo on Wednesday said it has surpassed 100 million downloads on Google’s Play Store.

However, the statement did not disclose the metrics of active users on the platform. 

In May 2020, smartphone lock screen content provider Glance -- which is also run by Glance Digital Experience -- said it recorded 100 million daily active users on the platform. The content surfaced by Glance includes videos generated on Roposo -- the former acquired the latter in 2019 to offer multilingual content on its app. 

The latest announcement comes days after Glance Digital Experience, a subsidiary of mobile advertising services provider InMobi, raised $145 million in a growth funding round from Google and returning investor Peter Thiel-backed Mithril Capital. The round reportedly valued the company at over $1 billion. 

“We are proud to be the first Indian short video app to cross 100 million users. This shows the tremendous love that Indian consumers and content creators have for Roposo,” Naveen Tewari, CEO of InMobi Group, said in the statement. “Between Glance and Roposo, we have two of the largest Made in India platforms that collectively reach 40% of India’s smartphone users.” 

Roposo has among the largest number of downloads in the short video content ecosystem in India, which has seen multiple additions after China’s ByteDance-run TikTok was banned by the government in June 2020. 

Roposo also is among the oldest Indian apps in the short video content space. The company, which was founded in 2014 as a fashion discovery app, pivoted to the short video content format in 2018. It offers short video content in 12 Indian languages and claims to have more than 2 billion video views per day.

Roposo competes with Google-backed Josh, operated by DailyHunt parent VerSe Innovation; ShareChat’s Moj; and early stage companies Chingari and Mitron.