Blue Yonder bets on ecommerce growth, expands India operations

Scottsdale, Arizona-based digital supply chain and omnichannel solutions provider Blue Yonder has announced its India expansion plans. 

The development follows the US company’s acquisition of Westborough, Massachusetts-based ecommerce SaaS and microservices provider Yantriks in July. As part of the acquisition, all 200 Yantriks employees, a majority of whom were based in Bengaluru, had joined Blue Yonder’s global base of over 5,500 employees.

Blue Yonder, in a statement, said the expansion comes on the back of expected rise in the growth trajectory in India’s ecommerce sector. The company said it would leverage its expertise in big data, artificial intelligence, machine learning, cloud and open source technologies to help ecommerce businesses improve performance and offer better customer experience. 

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As per a recent Goldman Sachs report, the Indian ecommerce industry is expected to touch $99 billion by 2024, up from $30 billion in 2019, growing at a compound annual growth rate of 27%, led by grocery and fashion/apparel as the topmost industries. 

“Ecommerce is expected to see incredible growth in the next 3-4 years. We’re now well-positioned to provide purposeful supply chain management solutions to the industry with expanded capabilities for retailers, consumer products, and ecommerce companies in the Indian market,” Umesh Gaur, managing director, Blue Yonder, said. 

The Yantriks team, along with new recruits, will join Blue Yonder’s Luminate Commerce solutions portfolio wing, an area of business that focuses on inventory, space, pricing, workforce and store operations, the statement said. The team will be part of the omnichannel fulfillment experience and deliver products at the right price and time for the customers’ channel of choice. 

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“We provide extensive domain experience in inventory and order management, promising and fulfillment with expert knowledge of digital commerce to assess your current technology landscape and performance, identify gaps, and surface opportunities,” Balaji Natarajan, global vice president for product development at Yantriks, said.