Infosys, ATP extend digital innovation partnership till 2023

ATP, the governing body of the men's professional tennis circuits, has renewed its partnership with information technology (IT) services major Infosys for three years. 

As a technology partner of six years, Infosys has powered ATP’s digital assets and infrastructure, including ATP PlayerZone, ATP Stats Leaderboards, ATP Second Screen and the ATP app. 

The partnership renewal will enable ATP to utilise technologies such as artificial intelligence, data analytics and cloud, leveraging its dedicated tennis platform to deliver diverse experiences for players, media and fans across the world, a statement said.

Read: Infosys to power enhanced digital experience for fans at French Open

ATP will also leverage Infosys solutions to offer data-driven insights for match statistics. 

Additionally, on the 50th anniversary of the Nitto ATP finals, Infosys and ATP have launched Flashback 50, a data driven web experience to statistically compare the champions across five decades of the Nitto ATP Finals over the past 50 tournament editions.

Read: Infosys to bring advanced data analytics, AR-VR to this major tennis event

“The ATP Tour was our first partnership in the sport of tennis. With ATP, we’ve continued to push the boundaries of how fans, players and the media are involved and engaged in the game, Pravin Rao, COO of Infosys, said in a statement.

“... Our focus remains on supporting ATP’s vision to reimagine the game, leveraging data to deliver unique insights and digital experiences through next generation technologies,” he said.