Clarks picks Fynd to integrate its online and offline businesses in India

British footwear brand Clarks has picked Mumbai based offline to online omni-channel platform Fynd to accelerate its omni-channel strategy in India.

Fynd will help Clarks to digitally expand its brick and mortar stores and fulfil orders from customers across the country through its online platforms. 

 The Mumbai based company will also help solve Clarks’ inventory challenges by balancing the brands inventory across sales channels, as well as improving its store and warehouse efficiencies. It added that the platform would provide store associates with higher autonomy and thus help with store sales.

“The retail industry has faced an onslaught of challenges during Covid-19. Fynd provides us with an omnichannel ecosystem that ensures increased loyalty and conversions through a smooth, unified and personalized customer experience," Kunal Sethi, General Manager, Ecommerce and Digital at Clarks, said in a statement.

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According to a recent Facebook-AppsFlyer, shoppers were now looking towards online channels due to a pent up demand for shopping over 2020.

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Street, Somerset based Clarks said that it is already on Myntra marketplace and looks forward to integrating all of the touchpoints in stores and warehouses.

“Our technology allows brands to extend their digital reach by unifying their inventory and sales channels in real-time. In omnichannel selling, the brand's brick and mortar stores take an even more important role to strengthen retail,” Harsh Shah, co-founder at Fynd said.

 Clarks currently has over 50 exclusive business outlets in the country and has over 400 other mutual business outlets across Delhi, Mumbai and Bengaluru.

Fynd was initially called as Shopsense Retail Technology in 2012 and later pivoted to Fynd in 2015, The company currently has 250 employees who work out of Mumbai.