Bharti Airtel enters cloud communications market with Airtel IQ

Telecom major Bharti Airtel on Monday launched its omni-channel cloud communications service Airtel IQ, marking its foray into the $1-billion Indian cloud communications market. The platform helps brands and businesses improve engagement with customers through encrypted and secure communication.

The company says it has already signed up clients such as foodtech firm Swiggy, local search platform Justdial, home services provider Urban Company, electric component maker Havells, diagnostic services startup Dr. Lal Path Labs and mobility company Rapido, who were also a part of its beta testing. 

Airtel IQ integrates multiple communication platforms and different channels through a slice of code. Businesses can embed communication services such as voice, SMS, IVR (interactive voice response) in their applications and digital properties across desktop and mobile, all through a unified platform.

Read: Airtel picks up stake in cloud telephony startup Waybeo

“Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely,” Adarsh Nair, chief product officer, Bharti Airtel, said in a statement.

On the telecom front, Airtel claims to be the largest network with over 311 million monthly active users against Jio and Vi’s 310 million and 273 million respectively as of September 2020.