Accel leads $4.2 mn funding round in SaaS-based marketing analytics startup Slintel

Mountain View, California and Bengaluru based sales and marketing intelligence platform Slintel has raised $4.2 million (about Rs 31 crore) in a fresh funding round led by returning investor Accel.

Sequoia Capital India joined the round as a new investor. Existing backer Stellaris Venture Partners also participated in the round.

The round comes in 10 months after the company raised $1.5 million in a seed round led by Stellaris Venture Capital along with Accel. In 2018, Slintel was a part of the sixth batch of GSF Accelerator, which had invested $1 million in four startups. 

The investment from this round will primarily go into strengthening the product and capturing market share, Deepak Anchala, CEO and founder at Slintel said in a statement.

Founded in 2016 by Anchala and Rahul Bhattacharya, Slintel provides software-as-a-service (SaaS) and artificial intelligence (AI)-based solutions to enterprises to zero-in on their next customer to improve their sales.

“Over the past year, Slintel has grown by over 800% and is rapidly capturing more market share in the sales intelligence space. The new investment will enable us to double down on our vision of helping sales and marketing teams find buyers that are most likely to engage with them,” Anchala said.

Slintel uses technographic and thematic sales intent signals to help businesses discover and connect with active, high-intent buyers in their target markets and evaluates data points to derive actionable insights about their target accounts. Its sales intelligence engine analyses buyer journeys, technology adoption patterns, thematic intent signals and other digital footprint to capture buyer intent signals at scale and uses predictive algorithms to determine the purchase decisions of prospects.

“The team’s ability to improve the opportunity pipeline for sales leaders while reducing overall spend has been admirable,” said Alok Goyal, partner at Stellaris Venture Partners.

Slintel claims to have over a hundred customers across North America, South America, Europe and Asia-Pacific regions.