Prime Venture Partners finds ninth SaaS investment in Zuper

Early stage venture fund Prime Venture Partners on Thursday said that it has led a $1.1 million seed funding round in workforce management software services provider Zuper.

Other investors in the round were Gunderson Dettmer and Gemba Capital, a statement said.

The company plans to use the fresh capital to grow in North America, the United Kingdom and Southeast Asia, a statement said, adding that it also looks to hire talent across all functions in India and the United States.

Zuper currently operates in India, the United Arab Emirates, the US, the UK and Singapore.

The software services startup operates through an Indian subsidiary Zupersoft Solutions in Chennai, while the parent entity Zuper Inc is headquartered in Seattle, Washington.

The B2B company’s online field services management portal allows clients to manage field and remote workforce with the marketplace offerings of multiple businesses.

Its SaaS-based mobile-first platform has led to operational advantages, including a 50% increase in workforce utilisation, 35% reduction in service turnaround time, 45% increase in customer adoption and profitability and 30% reduction in costs, the company claimed in the statement.

“The platform includes a white-labeled mobile and web application for a modern consumer experience, back office application to manage, govern and operationalise the workforces, native mobile applications in iOS and Android for workforce collaboration, and service 360 to grow business with data,” the statement said.

The platform’s features include smart scheduling and dispatching, work order management, Covid-19 compliance, intelligent location services, quotations and invoicing, and inventory and contract management, the statement added.

The company was founded in 2016 by Raghav Gurumani, Karthik Rao and Vijay Narasiman. In July 2020, Anand Subbaraj joined the company as CEO, after serving at Microsoft for about 13 years.

“SMBs are experiencing two powerful trends -- they now manage an increasingly distributed workforce while their customers expect an on-demand service experience,” Shripati Acharya, managing partner at Prime Venture Partners said.

“Zuper’s mobile first, intelligent workforce management solution provides SMBs with complete visibility to what work is being scheduled where, to which partner and its current status. At the same time their end customers are able to request, pay and track the order through a few taps on their mobile. The pandemic has further accelerated this trend and with it the demand for Zuper’s solution,” Acharya said.

Prime Venture Partners has invested in a total of nine startups in the SaaS sector, including MyGate, Quizizz and HackerEarth. Earlier this week, it invested in a $1.7 million funding round in remote health monitoring startup Dozee.