Yatra collaborates with Amazon to provide partners access to B2B marketplace

Travel technology firm Yatra has partnered with Amazon’s B2B marketplace to provide its hospitality partners access to commercial products on the latter’s platform.

The partners will have access to products such as commercial grade kitchen appliances, kitchen storage solutions, linen, decor items, waste management products, large appliances, office supplies, and safety and sanitization products from over 3.5 lakh sellers across the country on Amazon Business, a statement said. 

This is another step towards diversification of our portfolio beyond travel, Dhruv Shringi, co-founder and CEO of Yatra.com said. 

“Backed with our extensive network of hotels across India, we are moving ahead to extend our portfolio through seamless integration on the Yatra partner platform. Amazon has been a market leader in the e-commerce space and through Amazon Business, we want to offer an avenue to our partners where necessities are just a click away,” he said.

TechCircle was the first to report that Yatra was looking at adjacent sectors to find new sources of revenue. According to two people privy to developments at the company, Yatra was gearing up to foray into online commerce of office supplies to leverage its strong corporate client base.

The latest partnership will help Amazon Business sellers reach lakhs of hotels across the country as they restart operations, Peter George, director of the B2B marketplace unit, said.

“Amazon Business marketplace helps business customers conveniently discover products… with the added advantage of GST invoice for input tax credit and bulk purchase discounts,” he said. 

The 14-year-old company, founded by Shringi, Manish Amin and Sabina Chopra, says it provides bookings for more than 1,08,000 hotels in India and over 15,00,000 hotels around the world. 

Read: Weeks after failed merger with Ebix, Yatra raises $11.5 mn from public offering of shares

Last month, it partnered with edtech startup upGrad to obtain advanced learning and skill development services. 

Around the same time, it collaborated with digital payments startup Zaggle to offer expense automation solutions to its customers.