Kulmeet Bawa appointed president of SAP Indian subcontinent

German multinational software corporation SAP has appointed former Adobe executive Kulmeet Bawa as the president and managing director for the SAP Indian subcontinent.

Bawa will take over the position from Deb Deep Sengupta from July 20, to guide businesses in India, Bangladesh and Sri Lanka in their digital first initiatives, as per a statement. He will handle all operations from Gurugram and report directly to Scott Russell, president for the Asia Pacific Japan region at SAP. 

“We are confident that Kulmeet’s track record of a customer-centric approach, his focus on people and effective team work, coupled with deep industry knowledge, will propel SAP India to continued success,” Russell said.

On the other hand, Sengupta, who held the position for five years, is expected to take up new responsibilities in the organisation. 

Read: Infosys launches SAP-backed customisable pharma solution

The former managing director of South Asia at Adobe was also the COO and president of New York-based omni-channel marketing automation solutions provider Resulticks, where he led the growth strategy and execution of go-to-market plans for the company.

The Indian School of Business alumnus, with over 16 years of experience in the information technology (IT) sector, has served in the Indian Army under the armored corps. He had a six-year stint at Sun Microsystems between May 2004 and April 2010. Between April 2010 and January 2012, Bawa was the government and healthcare director for Microsoft in India.

Read: German firm SAP launches Global Bharat programme to digitalise MSMEs 

“I am excited to move from Singapore back to India, working closely with local customers, helping them adopt innovative technologies to achieve successful business outcomes,” Bawa said.