Zoho unveils CRM tool for small and micro businesses

Chennai headquartered software-as-a-service provider Zoho has rolled out a customer relationship management tool, Bigin, created especially for small and medium businesses. 

Priced at Rs 400 per user per month, the customer pipeline management application helps users to track and organise business activities, according to a statement.

Bigin’s launch comes at a time when businesses, especially small and medium-sized, are struggling due to Covid-19 induced lockdown. 

Read: Zoho’s revenue jumps 37% to Rs 3,307 crore in FY19

Developed in India, Bigin’s features include multiple pipelines for customer operations, telephony, workflow automation, and real-time notifications and analytics. The solution can be set up in about 30 minutes, the statement added.

Bigin helps sales representatives reduce the time spent on repetitive manual tasks with automated workflows.

"We created Bigin to help small businesses achieve maximum growth with a minimal learning curve. Small businesses can stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships," Sridhar Vembu, CEO and co-founder of Zoho, said.

The app can be downloaded via Google Play Store and App Store. 

Zoho Corporation, established in 1996, is a software development company. It focuses on web-based business tools and information technology, including office tools suite, Internet of things (IoT) management platform, and a suite of information technology (IT) management software. 

The company has over 45 apps in almost all the business categories including sales, marketing, customer support, accounting and back-end operations.

It has over 8,000 employees and has offices in the United States, Japan, China, Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates (UAE).  

In March, the company waived off fee for about 20,000 of its paying customers.