Former Myntra exec Yash Dayal joins lingerie etailer Zivame as CTO

Actoserba Active Wholesale, the Bengaluru-based parent holding entity of online lingerie brand Zivame, has appointed Yash Dayal as its chief technology office (CTO).

Dayal will build and develop the company’s technology, and help set up a personalised platform for consumers with strong data orientation, according to the statement.

He has over 16 years of experience leading technology efforts at consumer technology companies, the statement said. Most recently, he was the head of mobile apps at fashion ecommerce platforms Myntra and Jabong. Prior to that, he was the director of engineering at Jabong. He has also worked in companies such as Yahoo, Hyves, Info Edge India, The University of Texas and VI Labs Technologies. Additionally, he has three patents to his name, the statement added. 

“He brings a wealth of industry experience and we look forward to his contribution in making Zivame a personal and inclusive platform for our consumers along with driving efficiencies in supply chain and operations,”  Amisha Jain, CEO, Zivame, said.

Read: Zivame narrows FY19 losses and targets more than 100 offline stores over two years

Dayal holds a BE in computer science from Babasaheb Ambedkar Marathwada University in Aurangabad, and an MSc in computer engineering from the University of Texas at El Paso. He has also completed programmes in business administration and management from IIM Bangalore and pursued an advanced management programme in international immersion from Jouy-en-Josas, Paris-based business school HEC Paris.

“I am excited to be a part of Zivame and look forward to build and scale systems on both the consumer side and supply chain. I am eager to build a seamless and hyper-personalised experience for our consumers and also harness the numerous opportunities to leverage data science to improve efficiencies in warehouse operations, demand and inventory management, and logistics,” Dayal said. 

Zivame was founded in 2011 by Richa Kar, who previously worked with German software firm SAP. The company sells lingerie, loungewear, swimwear, nightwear and fashion apparel for women. Started as an aggregator, Zivame pivoted to a private label business in the middle of 2016. 

In May 2018, Zivame appointed Amisha Jain as its CEO after Kar stepped down from the position in March 2017.

Last month, India focussed private equity firm Gaja Capital and global fund L Catterton were reportedly in talks to acquire around 40% stake in Zivame in a secondary deal.

In September, Zivame raised $2.7 million from existing investors Zodius Capital and Avendus Capital. 

In April, it raised $8.6 million in a bridge round, led by existing investor Zodius Technology Fund.