Times Internet-backed MX Player expands to US, 6 other international markets

Times Internet-owned video streaming platform MX Player has launched its services in seven countries, including the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal.

The Singapore headquartered on-demand video streaming service, which got a $111 million fund infusion from Chinese technology conglomerate Tencent Holdings last year, lets its users stream premium content on its platform for free.

The platform offers over-the-top content in seven languages, with features such as offline video playback, video streaming and music streaming. It has a presence in five countries. It claims to have over 175 million monthly active users in India and over 275 million worldwide.

“At MX Player, we are trusted by over 100 million users every month across Southeast Asia, Middle East, United States and the United Kingdom for their daily entertainment needs. Our vision is to build the most comprehensive entertainment platform that hosts digital-first stories,” the company’s CEO Karan Bedi said.

In India, MX Player competes with subscription-based video-on-demand players such as Netflix, Amazon Prime and Hotstar in the over-the-top (OTT) digital video market.

The platform has a repository of over 10,000 hours of licensed content from content creators and partner platforms such as FilmRise, Shoreline, Screen Media, Sonar Entertainment and Tricoast, the company said in a statement.

Some of the other players who have shown interest in the segment are restaurant aggregator Zomato, Walmart-backed ecommerce firm Flipkart and payments company Paytm.