Bharti Airtel to leverage TCS platform to roll out products to market faster

Telecommunications company Bharti Airtel has signed on Mumbai-based information technology services firm Tata Consultancy Services (TCS) to accelerate its digital transformation journey.

Under the agreement, Airtel will leverage TCS’ HOBS product portfolio management (PPM) solution, according to a statement. 

The financial terms of the contract were not disclosed.

The implementation is expected to help Airtel create personalised offers, TCS said in a statement. It will also allow Airtel to eliminate inefficiencies, reducing time to market by 90%.

The solution covers key business processes across multi-channel engagement, product management, selling, assurance, revenue management, partner management, and enterprise management.

TCS’ HOBS will help Airtel’s business teams manage the product portfolio on their own and automate new product rollouts across the business and IT operations. It will also help them achieve consistency in product data across systems.

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“We chose TCS HOBS product portfolio management as it brings business agility to our operations, helping Airtel take a giant leap forward in its digital journey,” Nathan Phipps, CIO, mobile and homes, Bharti Airtel, said.

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By offering one single enterprise-wide product catalogue for all marketing and sales channels in India, TCS HOBS PPM will streamline the company’s product lifecycle process, and rationalise its large product portfolio by 80%, the IT services company said. 

Its product catalogue capabilities enable the modelling of Airtel’s digital and traditional products while its user interface guides the product modeller throughout the lifecycle.

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Last month, Saudi Arabia’s Banque Saudi Fransi signed on TCS to improve its customer service experience.

Also in February, Nasdaq-listed pharmacy retailer Walgreens Boots Alliance (WBA) had partnered with TCS for a $1.5 billion, ten-year contract to digitalise and transform its IT operations.