Bombay Shaving Company onboards Deepak Gupta as chief business officer to boost omnichannel play

Skincare brand for men Bombay Shaving Company has appointed Deepak Gupta as its chief business officer (offline) and head of operations.

Gupta will help strengthen the company’s brand presence across offline channels, it said in a statement.

In his new role, Gupta will take command of the entire offline business, comprising retail and institutional sales at Bombay Shaving Company.  

Under his leadership, the company aims to achieve Rs 100 crore revenue mark over the next 12-15 months and increase its offline store count from 3,000 to 10,000, it added.

 “There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution /mass-media lead business models,” Gupta said.

Gupta has previously worked with consumer products company Colgate-Palmolive as regional sales manager.

"With more than a decade of experience, Deepak brings in distribution aspiration and a process ethos,” Shantanu Deshpande, CEO and founder, of Bombay Shaving Company said.

 Bombay Shaving Company, which is owned by Visage Lines Personal Care,  has a presence in eight cities across the country and currently has more than 2.5 lakh customers.

 In December 2019, it raised $6 million in a Series B funding round led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round.

The brand was launched in June 2016 by Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal. It started as a direct-to-consumer premium shaving platform but has since expanded into skin, beard and bath categories. The firm, which sells its products on e-commerce platform Amazon and Flipkart, has a portfolio of over 45 brands.

Bombay Shaving Company competes with players like Happily Unmarried, The Man Company and Beardo in the skincare space.