MG Motor India launches connected SUV Marvel X; partners with Avataar.Me

MG Motor India showcased its sports utility vehicle Marvel X,  which it calls the world’s first mass-production model to achieve level-3 intelligent driving at Auto Expo 2020 in Noida.

The Indian subsidiary of the Chinese automaker SAIC Motors has not revealed the price or release date of the vehicle. In industry jargon, level-3 intelligent vehicles refer to cars that can steer, accelerate or decelerate without human input. Luxury automaker Audi’s A8 is one example of a level-3 intelligent vehicle. 

According to MG Motor, Marvel X  comes with integrated internet, electric, and autonomous capabilities. Its AR (augmented reality) maps make navigation precise and visual, allowing the vehicle to autonomously find a parking bay and park itself.

At the Auto Expo, the company also introduced over a dozen internet, electric and autonomous cars across hatchback, sedans, and utility vehicle segments.

“MG’s vision for the future of mobility is connected, tech-driven, and sustainable, and products showcased are a testament to our commitment to enabling this vision.” Rajeev Chaba, president and managing director, MG Motor India, said.

 The global connected car market size is projected to reach $ 212.7 billion by 2027, from an estimated value of $ 42.6 billion in 2019, at a CAGR (compound annual growth rate) of 22.3%, according to the research firm Markets and Markets.

Another auto giant Volkswagen recently partnered with IoT (Internet of Things) solutions provider, Aeris Communication for its connected vehicle platform technologies.

Avataar.ME partners with MG Motors

Bengaluru-based Avataar.Me has partnered with MG Motor India for the automaker’s new product line-up.

The deep tech player in the AI-AR space was founded by Sravanth Aluru and Gaurav Baid in 2014 and has 10 patents to their credit.  

Avataar.Me helps brands engage with digital users through 3D AR experiences instead of 2D static visuals. 

Avataar’s AI platform enables conversion of existing product inventory of MG Motors (from 2D images and videos) to life-size AR compliant renders on Facebook and Instagram platforms, the company said.