Tiger Global-backed UrbanClap is now Urban Company; verticals to become sub-brands

New Delhi-based home services company UrbanClap will now be known as Urban Company and its various verticals will be rebranded into sub-brands.

The new umbrella brand captures the company’s ambition to be a horizontal gig marketplace with a global footprint across categories such as beauty, wellness and home repairs and maintenance, it said in a statement.

Its home beauty vertical will now be split under the women-focused brand Urban Beauty, men’s grooming brand Urban Grooming and Urban Spa for massages at home, while home improvements and repairs will come under Urban Cleaning, Urban Repairs, Urban Painting sub-brands. The company will continue to offer fitness, yoga, pest control and extermination services at home.

“It is important for us to have a brand which is globally acceptable. From the  neighbourhoods of Darling Harbour in Sydney to the condominiums of Mumbai, Urban Company is a simple name with universal appeal,” Abhiraj Bhal, co-founder, Urban Company said.

UrbanClap was recently in the news for discontinuing some of its non-core businesses such as wedding services, photography and concentrating on the home and beauty categories.

The online marketplace began operations in November 2014 with a handful of service professionals. Today, it has a presence in countries such as Australia, Singapore, UAE. An estimated 20,000 professionals serve three million households on the platform, the company claims.

Currently, Urban Company is valued at close to $1 billion after it bagged $75 million in a growth funding led by American alternative investments firm Tiger Global Management in August 2019.

The company operates in 14 cities in India and competes with home services marketplace Housejoy.