Frontline Strategy, SucSEED back real estate startup MultiplyMyLeads.com

Uniplatform Tech, which operates MultiplyMyLeads,  a software as a service-based platform for real estate players, has raised $500,000 in a seed round from Atim Kabra-led private equity firm Frontline Strategy Funds and returning investor SucSEED Venture Partners. 

In August 2017, the Gurugram-based company had raised seed funding from early stage investor SucSEED Venture Partners.

Founded in 2015, the platform MultiplyMyLeads.com provides a single solution for real estate brokers, developers and builders to connect to customers through its broker facing online platform. It aggregates leads from multiple sources such as real estate websites, offline sources, and social network platforms which can be accessed by users. 

The company currently operates in Hyderabad and plans to expand its services to Delhi. The funds raised from the latest round will be used for entering the New Delhi real estate market, a statement said. 

MultiplyMyLeads.com claims to connect around 15,000 customers every month with over 5000 brokers registered on the platform. Uniplatform Tech was founded by management graduates Rohit Manghnani and Iccha Manghnani, Amit Jaiswal IIT Kanpur alumni. PropTiger, NoBroker, MagicBricks, 99acres, commonfloor Square Yards are some of the online realty services providers.

Watch: Real estate downturn boon for online property platforms: Anil Agarwal, NoBroker

“Over the last two years, UniPlatform Tech has been seeing high growth in user traction to emerge as the platform with the highs number of real estate B2B participants in the pilot city. With this new investment from our investors, we aim to increase the size of our team and do a pan India roll-out,” Rohit Manghnani, co-founder of Uniplatform Tech said.

Other than MultiplyMyLeads.com, Uniplatform Tech also runs LoanAlexa.com which is a tele-calling platform for providing home loan or associated services to existing customers. 

“Uniplatform Tech’s ability to provide technology enabled real estate sales engine will be

critical in transforming the real estate industry roadmap,” Atim Kabra, managing partner at Frontline Strategy Funds said. 

Mauritius-founded Frontline Strategy Funds provides growth capital to businesses mainly in telecom, logistics, engineering and construction sectors including such as Tejas Networks, Astra Microwave Products, CBay Systems, Third Wave Power, Versafleet, and Uber Diagnostics.

In September last year, Strategic Venture Fund, owned by Frontline Strategy Funds, launched a $50 million accelerator fund aimed at investing in 100 early-stage startups over the next 48 months.