Sequoia’s Surge backs customer experience automation platform Seekify

Customer experience (CX) automation platform Seekify has raised $1.5 million in a seed round led by Surge, which is Sequoia Capital India’s accelerator programme launched in January 2019. 

Other investors in the round include Nishant Rao, founding partner at Avatar Venture Partners, Gaurav Agarwal, co-founder at 1MG and Sameer Maheshwari, CEO at HealthKart, according to a statement issued by the company.

The Gurugram based company, owned and operated by Seekify Technologies, will invest the capital in building its product and hiring talent. Seekify’s Software as a Service (SaaS) platform integrates with different business software, aggregating data for driving customer experience. The system automates workflow to improve CX. 

The six-month-old company founded in June 2019 launched its suite of products in November this year. 

“In today’s personalised economy, customers simply expect more - they expect you to know everything about them and tailor their experience accordingly. For any business, customer experience is the only true differentiator today. We are solving the problem of delivering the right customer experience,” said Arihant Jain, CEO of Seekify in the statement.

Jain and his co-founder Ajeet Singh Kushwaha were early employees at 1MG and HealthKart, following which they moved out to build a chatbot workflow platform Joe Hukum in 2015. The company was acquired by cloud-based business software provider, Freshworks  in 2017.

“I know Ajeet and Arihant from when Freshworks acquired their startup. I’ve worked with them personally and have seen them achieve great things during their time at Freshworks. It is impressive to see what they have accomplished in a short time with Seekify. Their understanding of CX space, ability to build global SaaS products and strong international GTM experience make them do very well globally,” said Nishant Rao, founding partner at Avatara Venture Partners in the statement.

The Indian SaaS space has seen a rise in investments in the early stage after success stories in the sector like Freshworks and Druva. 

Venture capital firm Stellaris and Accel recently invested $1.5 million in sales and marketing SaaS platform, Slintel. 

Reliance Industries acquired a controlling stake in Blume Ventures-backed SaaS company NowFloats earlier this month.