Stellaris, Accel invest $1.5 mn in SaaS startup Slintel

Mountain View-based software maker Slintel has raised $1.5 million in a seed round led by venture capital firm Stellaris Venture Capital along with Palo Alto headquartered Accel.

The development comes 10 days after Accel closed two funds raising a total of $1 billion to back early and seed stage startups. In India, Accel has invested in several startups other than its flagship investment in ecommerce player Flipkart. Investee companies include software-as-a-service firms Freshworks and Zenoti, food delivery platform Swiggy, logistics platform Blackbuck, agri-marketing firm Ninjacart, online insurance player Acko.   

In 2018, Slintel was a part of the sixth batch of GSF Accelerator, which had invested $1 million in four startups. The fund, which is owned by GSF Superangels, was founded in 2012 by former Reliance Entertainment president Rajesh Sawhney.    

Founded in 2016 by Ranjana TN, Rahul Bhattacharya and Deepak Anchala, Slintel provides software-as-a-service (SaaS) and artificial intelligence (AI)-based solutions to enterprises to zero-in on their next customer to improve their sales. It uses technographics, which are market research analysis tool, to aid marketing teams to refine their targeting. 

The company claims to capture technographic information for 16 million companies and identify digital signatures for 45,000 products. It has clients in the US and is now trying to expand its presence in the North American market. The company also has an office in Bengaluru.

“Every software company requires a way to prioritise their sales and marketing efforts. We are impressed with the roster of clients the company has from startups to Fortune 500 companies,” said Prayank Swaroop, partner at Accel in a statement.

Stellaris Venture startup portfolio includes bike rental platform Vogo, student education loan platform Propelld, Mfine, a platform for patients to connect with doctors, Signzy, a blockchain-based platform for onboarding Know-Your-Customer details, among others.