Salesforce Blockchain to help Lamborghini certify vintage cars

Italy-based luxury sports car manufacturer Lamborghini has partnered with Salesforce, US-headquartered customer relationship management firm, to authenticate heritage Lamborghini cars.

The luxury sports car brand will be using Salesforce’s blockchain technology to create a network between distribution partners to speed up the inspection process that takes place at its headquarters.

“Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever,” said Paolo Gabrielli, Head of After Sales at Automobili Lamborghini.

Before its resale, a Lamborghini goes through 800 to 1000 certification checks at its headquarters. Conducting these thorough inspections requires technicians to work with a massive network of resources like photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources to curate the full history and verify all of the parts and service of each unique vehicle.

To simplify this gruelling process, Salesforce Blockchain will create a trust network between these distributed partners, enabling Lamborghini to authenticate heritage vehicles faster and with more security.  

“Blockchain is changing the way companies approach trust and transparency. Lamborghini is a perfect example of this—we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain,” said Adam Caplan, SVP, Emerging Technology, Salesforce.