Ah! Ventures backs marketing platform Corefactors

Integrated sales and marketing company Corefactors has raised an undisclosed amount in seed funding from Mumbai-based angel investment firm Ah! Ventures.

Yogesh Chaudhary of Jaipur Rugs, RadhaKrishna Thatavarti of Oxyloans and Jitender Lahori of Emirates Airlines also participated in the funding round, the Bengaluru-based company said in a statement.

The company is planning to use the funds to expand its market presence and boost its product Teleduce, the statement added.

Corefactors’ sales and marketing product, Teleduce, helps small and medium businesses manage sales and marketing functions. 

Founded in 2012 by Sharmila Sundaram and Vimal M, Corefactors is campaign management, business communication and analytics company. Its platform offers mobile marketing, lead management, business communication and communication analytics features.

Corefators had last raised an undisclosed amount in seed funding from Ah! Ventures, back in February 2018. The company says it has 450 customers and 2000 users across India.

“This round of funding with ah! Ventures will help us in identifying and mitigating challenges in global acquisition while propelling growth. We will be able to enhance the product pipeline of Teleduce and prepare for geographical expansion into key markets,” said Sharmila Sundaram, chief executive officer, Corefactors.

Founded in 2009 by angel investors Abhijeet Kumar and Harshad Lahoti, Ah! Ventures calls itself a startup-focused growth catalyst firm. Last month, it had invested an undisclosed amount in hourly hotel booking company MiStay.