Video blogging startup Trell raises over $300,000 debt from Beenext

Trell Experiences, which owns video blogging platform Trell, has raised $304,268 as debt from returning investor Singapore-based early venture capital firm Beenext.

The Bengaluru-based startup issued 21,500 compulsorily convertible debentures (CCDs) at Rs 1,000 each to Beenext in October, regulatory filings show.

Launched in August 2017, Trell is a video-first experience discovery platform targeted at millennials to share content related to travel, food, movies and books.

In September 2019, Trell raised $100,000 from venture capital firm Sprout Venture Partners and seed-stage fund WEH Ventures through a similar CCD issue, separate filings show.

In July 2018, the company raised $1.25 million in its seed round of funding from Sprout Venture Partners, WEH Ventures, Beenext and several individual investors.

Beenext’s investments in Indian startups includes Droom, Nobroker, Cred, Rebel Foods, Tracxn and Zefo.

Trell competes with travel-focused user-generated blogging sites such as Tripoto. In April, Tripoto had raised $3.6 million in a Series B round from Chiratae Ventures, 3ONE4 Capital, Orchid India and Lasmer NV.